If there is been 1 immutable rule throughout American tv history, it's been area news. Just about from The instant the station initially signed on air, they began carrying neighborhood information where by sports activities constantly performed a major part. An absence of reliable programming resources in these early many years led several stations to show to sporting activities to fill their broadcasting schedules. Big apple's WNBT television signed on to broadcast in July 1941, and its initial broadcast was knowledgeable baseball game ("NBC Background", 2003). When establishing area newscasts to suit their audience, these stations normally provided athletics and temperature. For example, in 1961 WKMG began its very first total-time news Division in Orlando. Newscasts incorporate Frank Vaught's athletics stories ("The heritage of," 2003).

Athletics have held a dominant situation in community information broadcasting for various yrs, but new marketplace tendencies have identified as into problem this situation. Segmented audiences, shifting demographics, and declining news profitability have forced the station to reexamine its nearby sports phase. “Athletics is without doubt one of the last parts of Television set wherever men and women do factors the way in which they usually have,” says tv government Elliott Wiser. “(Right now) a brand new approach is necessary” (Deggans, 2000).

Dilemma for Neighborhood TV Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Undertaking for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Dilemma for Neighborhood Television set Athletics

None of this is Excellent news for your area television sporting activities sector, that's more and more less than scrutiny from station execs. In spite of its traditional presence within regional newscasts, sports have prolonged been considered a "tuning" issue. Based on a study via the Radio and Television Information Administrators Foundation, only 31% of viewers claimed they were 'quite fascinated' in sports activities and 32% ended up 'relatively fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed curiosity from the weather. "Sports activities are particularly polarizing." said television information marketing consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Experiments have shown that Females are significantly less considering athletics than Adult men (Gantz and Wenner, 1991; Perse, 1992), and many stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In line with station information director Jim Church, "Telling a Tale when not a soul is listening is not an excellent utilization of air time" (Deggans, 2000).

Some stations have eradicated the sport, while some have minimized their allotted time. Depending upon the working day of the week (weekends have much more sports activities time), sports activities segments have historically obtained among 3 and five minutes of neighborhood news coverage. Now that number is down to a few moment. In 2002, Pittsburgh's KDKA Slash some time for sporting activities by just a few and also a 50 percent minutes for three hrs of news. Other people within the business have implemented new approaches, such as sporting activities tales that emphasis a lot more on individuals than scores or cater into a wider information viewers. "What we're attempting to do now is address athletics as news," says KDKA information director Al Blinke. “We want to do some thing beyond sporting activities” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Changes in area athletics might be a mirrored image in the tremendous upheaval occurring during broadcast information. In the event the sports sector is no more safe, How about other news aspects? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) explained, “[All of this] forces us to reexamine the [news] product.”

On 스포츠중계 a more speedy degree, variations while in the local athletics sector directly influence thousands of aspiring sportscasters. Stations which are cutting down their commitment to athletics are also lowering their sporting activities workforce ranges, which impacts The task sector. An additional information director reported, "[Sports on newscasts] is dying." “We went from two entire-time sportsmen to at least one full-time, a single in command of the information three days every week, and it absolutely was a fight to stay there.”

Equally critical, variations in the way sports activities are offered are forcing athletics broadcasters to know new methods. No longer can sportscasters give attention to scoring. They may have to make the presentation much more participating for regular supporters. This is certainly also significant for journalism schools across the country, which need to document what stations want within the sports activities sector and update their coaching curricula.

Will these adjustments perform or persist? Sports activities journalist Chuck Finder (2002) commented about the adjust in KDKA, “Allow’s reserve ultimate judgment right up until September, if the Steelers, higher education, and high school football seasons start in earnest. Then the station will likely be . There is certainly an error in clock management.”